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Category Archives : Sales


Question: “How Do You Bridge The Trust Gap To Achieve A Landslide Of Referrals”? Answer: “By developing Bridgers!”

Dear Friends, You’ve probably heard me say several times, “The easiest sale you’ll ever make is to a customer you are currently doing business with.  The second easiest sale you’ll ever make is to a REFERRAL.”  I can’t emphasize that enough.  But where do most companies “spend and waste” most of their marketing and advertising dollars, […]

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How Do Referrals Fit Into The Sales Equation?

As you probably already know there’s three critical conditions that have to exist before clients will buy from you.  First, “they must like you.”  Most everyone probably likes you so that shouldn’t be a problem.  Second, “You must provide a good product or service.”  You probably are capable of delivering a good product or service […]

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How To Create An Incredible Testimonial

Why are testimonials critical?  When you  make a statement about you, your company, your products, or your service, it’s a claim.  When your satisfied or enthusiastic customer makes the same statement about you, it’s a fact. You cannot overuse testimonials.  The number one marketing error most business people make is the under use of testimonials.  […]

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Ten Tips To Create More And Better Referrals

Ten Tips To Create More And Better Referrals First you must have a clear understanding of the term Referral.  Many people mistake a name or a lead for a referral.  There’s a big difference.  The true definition of a Referral is this, “An introduction to a decision-maker, on your behalf, by someone who has influence […]

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How do you identify a great referral partner?

The number one reason you should use referrals to build your business is that you don’t have enough money to use traditional methods.  Why you ask?  Think about it.  You just saw record on-line sales and record sales in general for the day and the weekend after Thanksgiving.  Many people think that the economy is […]

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