Dear Friends, You’ve probably heard me say several times, “The easiest sale you’ll ever make is to a customer you are currently doing business with. The second easiest sale you’ll ever make is to a REFERRAL.” I can’t emphasize that enough. But where do most companies “spend and waste” most of their marketing and advertising dollars, […]
There are two ways to generate referrals for your business. First, you can be proactive, and use a Referral System like the system I implement with companies, and go out and get referrals. However, it requires work on your part. You must create a description of your four kinds of clients. You then need to […]
Can you believe it? The year is almost over. How are you doing on your 2012 goals? You have two and one half months left to make it happen if you haven’t. What is the best way for you to achieve your goals? By getting referrals. I know many people are mesmerized with social media. […]
As you probably already know there’s three critical conditions that have to exist before clients will buy from you. First, “they must like you.” Most everyone probably likes you so that shouldn’t be a problem. Second, “You must provide a good product or service.” You probably are capable of delivering a good product or service […]
Why are testimonials critical? When you make a statement about you, your company, your products, or your service, it’s a claim. When your satisfied or enthusiastic customer makes the same statement about you, it’s a fact. You cannot overuse testimonials. The number one marketing error most business people make is the under use of testimonials. […]
Ten Tips To Create More And Better Referrals First you must have a clear understanding of the term Referral. Many people mistake a name or a lead for a referral. There’s a big difference. The true definition of a Referral is this, “An introduction to a decision-maker, on your behalf, by someone who has influence […]
I had a meeting with an excellent net worker recently and he asked me a simple question. He asked, “how do I convince people in our groups that it is in their best interest to refer others?” He then asked another question, “What are the benefits they receive when they do refer?” Now that’s a […]
The number one reason you should use referrals to build your business is that you don’t have enough money to use traditional methods. Why you ask? Think about it. You just saw record on-line sales and record sales in general for the day and the weekend after Thanksgiving. Many people think that the economy is […]
(Or how you can get all the referrals you need in just 15 minutes a week.) How many times have you heard this old adage, “If you fail to plan, you’re planning to fail?” But as you know, “knowing and doing are two different things.” As Yoda in Star wars said, “There is not know, […]
As you know money is tight and all appearances is that it’s going to get tighter. Especially with the group of people we have in Washington wildly spending your money like fourteen drunken sailors on shore leave. So what can you do? Nothing about them spending your money but you can earn more money to offset […]
One of the biggest traps you can fall into when it comes to marketing your business is the trap of, “Everyone needs what I have.” That may be true. Everyone may “need” what you have. However, does everyone “want” what you have or do they “think” what you have is for them. Who do you […]
Warren Buffet was recently asked what is the best investment someone could make in a depressed time? Without hesitation he said, “The best investment you can make in a depression is to invest in yourself.” I hope you can take these ideas to help develop more skills to help you gather one or two new […]
One of my clients told me of an article he saw recently. Unfortunately he couldn’t remember where he saw it. The article said this, “80% of businesspeople surveyed said that Referrals were extremely valuable for their business but only 3% had a method for getting Referrals.” A Referral is the second easiest sale you’ll ever […]
Why is “Word Of Mouth” marketing critical to your business? “Word Of Mouth” is another word for Referrals.
The easiest sale you’ll ever make is to a client you already have. The SECOND EASIEST sale you’ll ever make is to a prospect you obtained from “Word Of Mouth” or a Referral. Why are these sources of prospects critical to you and your business? It’s very simple. You whole business and lifestyle can be built upon the quality of the prospects you receive. In other words, the most important part of the sales prospect is the quality of the prospect you’re calling on. Unfortunately most people struggle with the referral process.