The easiest sale you’ll ever make is to a client you already have. The SECOND EASIEST sale you’ll ever make is to a prospect you obtained from “Word Of Mouth” or a Referral. Why are these sources of prospects critical to you and your business? It’s very simple. You whole business and lifestyle can be built upon the quality of the prospects you receive. In other words, the most important part of the sales prospect is the quality of the prospect you’re calling on. Unfortunately most people struggle with the referral process.
I had coffee on yesterday with a client I worked with one-on-one over 6 years ago. I taught him how to win at his sales profession by getting “Relationship Referrals.” He’s not a business owner but an account executive for his company. 80% of the population will invest more money for their entertainment than they [...]
I’ve talked with several business owners in the past 12 months. The majority of the businesses I work with have less than 50 employees. Many of them fall into the category of 5 to 20 employees. Many are expressing similiar concerns. Their business has slowed. Many companies are not investing because they don’t know what [...]




