Tag Archives | prospects

Question: “How Do You Bridge The Trust Gap To Achieve A Landslide Of Referrals”? Answer: “By developing Bridgers!”

Dear Friends, You’ve probably heard me say several times, “The easiest sale you’ll ever make is to a customer you are currently doing business with.  The second easiest sale you’ll ever make is to a REFERRAL.”  I can’t emphasize that enough.  But where do most companies “spend and waste” most of their marketing and advertising dollars, […]

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How To Create An Incredible Testimonial

Why are testimonials critical?  When you  make a statement about you, your company, your products, or your service, it’s a claim.  When your satisfied or enthusiastic customer makes the same statement about you, it’s a fact. You cannot overuse testimonials.  The number one marketing error most business people make is the under use of testimonials.  […]

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Why is “Word Of Mouth” marketing critical to your business? “Word Of Mouth” is another word for Referrals.

The easiest sale you’ll ever make is to a client you already have. The SECOND EASIEST sale you’ll ever make is to a prospect you obtained from “Word Of Mouth” or a Referral. Why are these sources of prospects critical to you and your business? It’s very simple. You whole business and lifestyle can be […]

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