Why are testimonials critical? When you make a statement about you, your company, your products, or your service, it’s a claim. When your satisfied or enthusiastic customer makes the same statement about you, it’s a fact. You cannot overuse testimonials. The number one marketing error most business people make is the under use of [...]
The number one reason you should use referrals to build your business is that you don’t have enough money to use traditional methods. Why you ask? Think about it. You just saw record on-line sales and record sales in general for the day and the weekend after Thanksgiving. Many people think that the economy is [...]
As you know money is tight and all appearances is that it’s going to get tighter. Especially with the group of people we have in Washington wildly spending your money like fourteen drunken sailors on shore leave. So what can you do? Nothing about them spending your money but you can earn more money to offset [...]
One of my clients told me of an article he saw recently. Unfortunately he couldn’t remember where he saw it. The article said this, “80% of businesspeople surveyed said that Referrals were extremely valuable for their business but only 3% had a method for getting Referrals.” A Referral is the second easiest sale you’ll ever [...]
The easiest sale you’ll ever make is to a client you already have. The SECOND EASIEST sale you’ll ever make is to a prospect you obtained from “Word Of Mouth” or a Referral. Why are these sources of prospects critical to you and your business? It’s very simple. You whole business and lifestyle can be built upon the quality of the prospects you receive. In other words, the most important part of the sales prospect is the quality of the prospect you’re calling on. Unfortunately most people struggle with the referral process.