“There’s Riches In Niches.”

One of the biggest traps you can fall into when it comes to marketing your business is the trap of, “Everyone needs what I have.” That may be true. Everyone may “need” what you have. However, does everyone “want” what you have or do they “think” what you have is for them. Who do you think earns the most money and has the easiest task of keeping up with their profession, a general practitioner or a specialist? If you said “specialist” you were right. The more you can narrow down the market you’re seeking, the easier it will be for someone to refer you.
You Must Specifically Define The Market You Want To Develop To Be Successful.
Whenever I am talking to a business owner and I ask that owner to describe their “Ideal customer” and they tell me that everyone is their “Ideal customer”. When they tell me that anyone that can stand up-right and fog a mirror is an Ideal customer, then I know that they really don’t know their target. We can’t be all things to everyone. Remember, “The smaller the niche, the bigger the market”.
The One Simple Characteristic Shared By All The Truly Successful People Is The Ability To Create And Nurture Contacts For Referrals.
There are many people in business that feel it’s not important to develop relationships. They feel that the only talent they need is to be very good at what they do. I know that it is important to be technically competent at what you do. But remember this, “People don’t care how much you know until they know how much you care”. Dale Carnegie.
Until next time, best of success in building your business and think big. Remember, “Eagles Soar, Turkeys Get Eaten.”

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