Archive | Marketing

Question: “How Do You Bridge The Trust Gap To Achieve A Landslide Of Referrals”? Answer: “By developing Bridgers!”

Dear Friends, You’ve probably heard me say several times, “The easiest sale you’ll ever make is to a customer you are currently doing business with.  The second easiest sale you’ll ever make is to a REFERRAL.”  I can’t emphasize that enough.  But where do most companies “spend and waste” most of their marketing and advertising dollars, […]

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How Do Referrals Fit Into The Sales Equation?

As you probably already know there’s three critical conditions that have to exist before clients will buy from you.  First, “they must like you.”  Most everyone probably likes you so that shouldn’t be a problem.  Second, “You must provide a good product or service.”  You probably are capable of delivering a good product or service […]

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How To Create An Incredible Testimonial

Why are testimonials critical?  When you  make a statement about you, your company, your products, or your service, it’s a claim.  When your satisfied or enthusiastic customer makes the same statement about you, it’s a fact. You cannot overuse testimonials.  The number one marketing error most business people make is the under use of testimonials.  […]

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