Dear Friends, You’ve probably heard me say several times, “The easiest sale you’ll ever make is to a customer you are currently doing business with. The second easiest sale you’ll ever make is to a REFERRAL.” I can’t emphasize that enough. But where do most companies “spend and waste” most of their marketing and advertising dollars, […]
Tag Archives | Marketing
How To Get Referrals Without Asking For Referrals?
Can you believe it? The year is almost over. How are you doing on your 2012 goals? You have two and one half months left to make it happen if you haven’t. What is the best way for you to achieve your goals? By getting referrals. I know many people are mesmerized with social media. […]
How To Create An Incredible Testimonial
Why are testimonials critical? When you make a statement about you, your company, your products, or your service, it’s a claim. When your satisfied or enthusiastic customer makes the same statement about you, it’s a fact. You cannot overuse testimonials. The number one marketing error most business people make is the under use of testimonials. […]
Ten Tips To Create More And Better Referrals
Ten Tips To Create More And Better Referrals First you must have a clear understanding of the term Referral. Many people mistake a name or a lead for a referral. There’s a big difference. The true definition of a Referral is this, “An introduction to a decision-maker, on your behalf, by someone who has influence […]
Why The Referral System Is The Best Time Management Tool You Can Use.
(Or how you can get all the referrals you need in just 15 minutes a week.) How many times have you heard this old adage, “If you fail to plan, you’re planning to fail?” But as you know, “knowing and doing are two different things.” As Yoda in Star wars said, “There is not know, […]