Dear Friends, You’ve probably heard me say several times, “The easiest sale you’ll ever make is to a customer you are currently doing business with. The second easiest sale you’ll ever make is to a REFERRAL.” I can’t emphasize that enough. But where do most companies “spend and waste” most of their marketing and advertising dollars, […]
Tag Archives | prospects
How To Get Referrals Without Asking For Referrals?
Can you believe it? The year is almost over. How are you doing on your 2012 goals? You have two and one half months left to make it happen if you haven’t. What is the best way for you to achieve your goals? By getting referrals. I know many people are mesmerized with social media. […]
How To Create An Incredible Testimonial
Why are testimonials critical? When you make a statement about you, your company, your products, or your service, it’s a claim. When your satisfied or enthusiastic customer makes the same statement about you, it’s a fact. You cannot overuse testimonials. The number one marketing error most business people make is the under use of testimonials. […]
Why The Referral System Is The Best Time Management Tool You Can Use.
(Or how you can get all the referrals you need in just 15 minutes a week.) How many times have you heard this old adage, “If you fail to plan, you’re planning to fail?” But as you know, “knowing and doing are two different things.” As Yoda in Star wars said, “There is not know, […]
Why is “Word Of Mouth” marketing critical to your business? “Word Of Mouth” is another word for Referrals.
The easiest sale you’ll ever make is to a client you already have. The SECOND EASIEST sale you’ll ever make is to a prospect you obtained from “Word Of Mouth” or a Referral. Why are these sources of prospects critical to you and your business? It’s very simple. You whole business and lifestyle can be […]